Saturday, August 23, 2008

Yes, I Was Building A Business- My Business Of One- And You Are, Too

Category: Finance, Real Estate.

Simple strategies can yield outstanding results.



The last thing I wanted to do was cold call for leads, but my broker suggested it, actually you need to make that expected it. Take when I was first licensed, for example. It was awful and I hated every minute of it. But what the heck- my broker told me to call, so I called. I guess people didn t appreciate me calling while they were eating dinner, putting the kids down for the night and just relaxing after a stressful day at work. I never did understand why so many of them were bothered by my calls. Next up on my list of favorite things that I hated most about real estate marketing was" floor duty. " I don t know how it is in your office but in mine hours seemed to stretch into days.


Of course I m kidding, as I knew, sort of exactly why they were short, abrupt and downright rude at times. And while I didn t exactly dislike my floor times, I can t say that they were productive. But I did it because my broker told me to do it. I never got a lot of calls, and had even fewer walk- ins. But after having discovered what I didn t like about real estate marketing, I had to figure out pretty quick what I did like- and how to make money doing it. Real Estate Marketing Tools.


So, I went on a search for realtor resources that I could enjoy doing. Pretty soon I was up to my eyeballs reading about different strategies and business building strategies. Yes, I was building a business- my business of one- and you are, too. Like expired listings, online real estate marketing, lead capturing realtor websites, drip email campaigns and other profit generating tips, strategies and resources, tools to build my business. If you re working on commission sales and don t get paid until you sell something you too are in business for yourself. One resource worth profiling is lead generating web sites.


Realtor Websites. Once built a website will promote you 24/ 7, 365 days a year, and for an endless number of years into the future. Some internet posts suggest that when the housing market is down the value of realtor web sites goes up, as more and more people look to the internet for information to help with their buying and selling needs. And when optimized with good content they can be a replenishing source of leads. Consequently, good content becomes increasingly important. In closing, the best realtor marketing ideas to implement are those that you can get and stay excited about. Summation.


After all, who likes doing things just because somebody tells you to do them, or because they say so?

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